General Fresh - Full Header with Slider
Welcome to General Fresh

Premium Fresh & Frozen Products

Delivering the finest fruits & vegetables from Egypt to the world.

General Fresh Quality

Healthy Brine & Dried Vegetables

Processed with care to keep their natural taste and nutrients.

Exporting Worldwide

Trusted Supplier of Egyptian Agriculture

We serve partners with consistent quality and reliability.

Worldwide Exports

General Fresh exports to almost all parts of the world, with a day-by-day growing market around the world. 100% of ALFAFROST’s products are exported abroad, especially to European countries

General Fresh - Our Journey

About General Fresh

General Fresh is a global supplier of natural and processed food products. With a strong focus on sustainability and innovation, we deliver excellence from farm to table across continents.

Our Journey

  • Vision

    To be a trusted leader in global food exports, committed to health, quality, and environmental care. We aim to revolutionize the agricultural sector with modern strategies that ensure freshness and safety across borders.

  • Mission

    To consistently provide high-standard food solutions through sustainable practices and advanced technologies, meeting international demand with integrity and responsibility.

  • Values

    We value trust, sustainability, partnership, and innovation in every step of our journey. Our foundation is built on strong ethical principles and continuous improvement.

  • Goals

    To expand globally, foster eco-friendly initiatives, and serve communities with natural excellence. We strive to be present in every healthy kitchen around the world.

Premium Frozen & Dried Products

General Fresh delivers top-grade fruits and vegetables, frozen and dried with precision — preserving nature’s taste and nutrition in every bite.

Browse Our Products →
Frozen Fruits & Vegetables
Why Choose Us

Six Reasons For People Choosing Us

Quality Material

High quality products make us and our customers happy so we buy our comfort

Accredited

The trust we have in providing the highest quality is enough for everything.

Trained Workers

More than 100 workers cooperate with us to provide a distinguished service

Time Availability

Time is life and whenever we have time we always strive to be on time

Quick Response

Our client is our capital and that's enough

Our accredited certificates

The more you walk in the right path, the more excellence will come to you.

Opinions

What we believe

Our beliefs

Mostafa shaban External Marketing Manager

Every product we produce bears our signature of conscience before it bears our company name.

Yousef Essam Marketing Officer

"Marketing is not about selling a product, it's about creating value and building relationships."

Ahmed Khaled Export Manager

We make food as if we were making it for our children... because we know that trust is built from the details.

ahmed Essam General Manager

Every product we create is a promise of care, and a taste that tells a story of hard work and effort.

Abdullah Rabie CEO& OWNER

"We work to make Egyptian agricultural products a source of global trust."

Ammar Tareq External Marketing Officer

"We believe that teamwork is the true key to success."

Stages until reaching the final product
Farming
Processing
Packaging
Storage
Distribution
Farming
Processing
Packaging
Storage
Distribution

Our main product categories

Fresh Categories
Our Commitment to International Quality
Our Commitment to International Quality
At General Fresh, we are fully committed to meeting and exceeding international quality standards in every stage of our operations. From carefully selected farms to advanced processing and packaging, our integrated system ensures food safety, product consistency, and full traceability for our customers worldwide...
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Global Standards in Agricultural Processing
Global Standards in Agricultural Processing
At General Fresh, we are redefining global standards in agricultural processing by combining advanced technology, strict quality control, and sustainable practices. From farm to finished product, every step is designed to preserve freshness, ensure safety, and deliver consistent quality to markets worldwide...
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