Our Commitment to International Quality & Food Safety Standards
At General Fresh, quality is not just a promise – it’s a responsibility we uphold every single day.
1. Sustainable Farming Practices
Excellence begins at the farm. We carefully adopt modern, eco-friendly agricultural practices to ensure:
- The selection of the best soil and climate for each crop.
- Smart irrigation and fertilization methods that reduce water and energy consumption.
- Strict monitoring of harvesting and storage to preserve natural nutrients.
2. Advanced Processing & Packaging Technologies
Within our facilities, we employ state-of-the-art technologies to maintain freshness and natural quality of every product:
- Automated production lines compliant with ISO and HACCP standards.
- Rapid freezing and sterilization techniques that retain nutritional value and natural color.
- Eco-friendly packaging materials that protect the product during transport and storage.
3. Certified International Standards
We are proud to hold globally recognized certifications that validate our commitment to excellence, such as:
- ISO 22000 for Food Safety Management
- Global GAP for Good Agricultural Practices
- HACCP for Hazard Analysis & Critical Control Points
4. Strict Quality Control & Full Traceability
Every step of our supply chain is monitored through transparent quality control systems, ensuring full product traceability from farm to customer. This guarantees confidence and trust for every partner we serve.
5. Sustainability & Social Responsibility
Beyond quality, we are dedicated to sustainable development by:
- Supporting local farming communities and creating job opportunities.
- Protecting natural resources and reducing our carbon footprint.
- Promoting consumer awareness about the importance of healthy, natural food.
In Conclusion
Our commitment to international standards is not just a slogan—it is a way of work we live by every day. At General Fresh, we aim to be the trusted partner for every client seeking premium, safe, and reliable Egyptian agricultural products that meet the demands of global markets.
“With General Fresh, Quality is a Commitment… and Commitment Builds Trust.”